Compensation Decisions Essay

As a human resource manager, most people believe that our job is only to fix problems within the workplace or terminate employees who are not performing up to the standards of the company. Without knowing fully exactly what the position entails, this misconception will continue. Today I will be sharing a small yet important process that falls into the hands of the human resource manager. This process is the hiring process. It is a process that involves several steps to ensure that the company retains the best candidate possible to fulfill the position which is being offered. Within the hiring process fall several key components that help to ensure that the candidate will fit in with the structure of the company. Included in this process are recruiting, hiring, evaluating, and compensation. Each step has additional factors which play a part in the overall process. I will be breaking down the process by categories, and explaining in depth exactly what goes into selecting the future employee. To begin, as with any search we must first decide exactly what we are aiming to achieve. In order to narrow down the selection, as a department we must come up with key question that identify what qualities we are looking for to fulfill the position. This process can be easily accomplished by creating a task analysis. A task analysis will help to determine exactly what needs to be completed within the new position. A complied list of assignments that need to be fulfilled will help to create the job analysis. Once the task  analysis is completed, a job analysis can be formulated. With any job analysis, we aim to select the right candidate to ensure that the company’s goals will be reached. A job analysis consists of creating the job summary, identifying essential job functions, listing required knowledge, as well as experience an education, and identifying equipment needed to fulfill the position, and environmental factors. All of these components help in the process in selecting the ideal candidate. Creating a job analysis is harder than it seems. As the human resource manager, this step needs to be carefully considered, since if it is not done correctly can lead to deviance in the workplace. In an article Employee Deviance as a Response to Injustice and Task-Related Discontent, the author suggests that deviance in the workplace starts do to an injustice in task assignment which employees feel they are not treated fairly in assignments, and further they deviate from their assigned tasks. (Zoghbi-Manrique-de-Lara, 2010) Believe it or not but workplace deviance stems from a poorly written job analysis, and a job description that is not detailed enough to fully explain the associated tasks that the position requires. With this being said, a properly written job analysis can combat these issues before they begin. Once the analysis is complete, and the job description is written, we move ahead to recruitment. This process ensures that the proper candidates are selected based on qualifying information from the job description. This step helps to eliminate any persons that may not fit the qualifications of the position, as well as the needs of the company. Recruitment can be critical since many factors need to be considered. One factor would be how you chose to recruit for the position. For this position we as a department chose to recruit online by using various websites, such as Monster.com. This made the application process simple, since the candidates are able to apply at their convenience and it elevates setting aside time for both the candidate and the company to have applications accepted on site. This form of recruitment also helps the human resource department in selecting the candidates that host the qualifications that are required to fulfill the position. Recruitment strategies often help to determine if the candidates selected posses the proper skills set and knowledge that is needed to perform the job to the best of their ability. I must agree that recruitment is a tricky part  of the process. Having individuals present themselves on paper and recruiting them in person is a tough decision to make, and one that can impact the entire working environment as a whole. Once the recruitment selection has been completed, crucial factors come into pay such as compensation and evaluations. Compensation is offered upon employment, yet after an evaluation is completed, compensation can be adjusted based on performance. With the current recession, compensation decisions can be challenging, yet need to be expressed in order to keep costs down, while still retaining qualified employees. As stated in the article, Compensation Challenges, â€Å"If key business generators perceive their compensation to be inadequate, or their company to be at risk of floundering, they may take their business skills and leave† (Cotterwjan, 2009). This serves to be true, so compensation is a critical key in retaining employees. If not compensated to what the employee feels is adequate than the risk factor of the employee leaving becomes an issue. This will create more spending to recruit, and costs to train another individual for the position. That in itself does not help to cut cost but just the opposite and raises them. One way to make sure that compensation decision making is done correctly, author of Show Them the Money†¦Really! suggests that in a recession what you pay still matters. Alexander suggests that instead of undercutting now to save money, ultimately you will pay more. (Alexander, 2009) Once the economy starts to change, you will be forced to shell out more money for higher paying salaries to maintain the employees that you have, or replace the ones that have left. This holds true with any profession, even though at the current time the employers have the upper hand because people outnumber the available positions, as the market starts to change, the people will relocate to a higher paying position with another company. Deciding what compensation should be should be weighed on certain factors such as experience, knowledge of the field and qualities that they bring to the company. It should not reflect the current economy, since that is always changing. When deciding the compensation for the team for this assignment, I asked myself the same two questions that were asked in the article Learning and the Form of Compensation which were, â€Å"Firstly, do employers learn more quickly about workers who are paid for performance than  about those who are not? Secondly, d oes learning about performance pay workers depend on the specific form of performance pay?† (Hoon, 2013) After carefully reading the evaluations of the employees I thought about the previous questions. What did I really know about the evaluations in front of me? I was only able to take what was presented and compensate according to their reviews. This makes it very difficult for a human resource manager to approve any increases since what a supervisor may feel is warranted, human resources may not be able to support the increase without knowing fully what that employee brings to the table. Since in bigger businesses, the human resource department is not familiar with the backgrounds of the employees, than it becomes the responsibility of the direct supervisor to relay any pertinent information in the evaluation to support their decisions. Since starting this assignment, I would have to say that I was unaware of all the work that goes into the entire process and how many little things can affect the outcome if not done correctly. As a employee it seems easy to state that there is a new position available, but if that position is not described correctly the entire process could prove to be costly for the company, and not beneficial considering all the time and effort that is set forth in the entire process. Not only is the process time consuming, it lays out the guidelines for the position, and what is expected for the future employee. Without the proper guidelines, this process would not be as effective as it is today. Reference Alexander, J. (2009). Show Them The Money†¦.Really! Business NH Magazine , 33. Cotterwjan, J. D. (2009). Compensation Chellenges. Law Practice: The Business Of Practicing Law , 47-49. Hoon, B. (2013). Learning and the Form of Compensation. Journal of Labor Research , 79-98. Zoghbi-Manrique-de-Lara, P. (2010). Employee Deviance as a Response to Injustice and Task-Related Disconnect. Psychologist-Manager Journal , 131-146.

Exercise during pregnancy Essay

Pregnancy brings along a number of physiological, emotional and psychological changes for expectant mothers. Researchers, though they usually disagree on the intensity and type of physical activity or exercise that pregnant women should be involved in, agree that some form of exercise is useful for pregnant women. Poudevigne and O’Connor (2006) discuss several research which highlight the psychological problems that some pregnant women face and the challenges in dealing with them (4). Smith and Michel (2006) sought to determine the effect an aquatic exercise program would have on the pregnant mother. The researchers wanted to find out if participant’s would be more willing to participate in health-promoting activities and if there would be any improvement to physical discomfort and mobility problems (5) as a result of the aquatic exercise program. Forty non-exercising pregnant women who were at least 19 weeks pregnant were recruited. Participants opted to be in either the experimental or control group with each having 20 members. Over a six-week period the 20 members of the experimental group were involved in three weekly 60 minute sessions of aquatic exercise. The members of the control group were instructed to continue their usual non-exercising routine (5). The researchers did pre-and post-test comparisons as well as comparisons between the results of both control and experimental group. The results from these comparisons supported the researchers’ hypotheses that exposure to the exercise program would have a positive impact on participants’ involvement in other health-promoting activities. Similarly it was found that those involved in the exercise program experienced less physical discomfort and demonstrated improvements in their mobility and perceptions of their body image (5). I believe the findings reported by Poudevigne and O’Connor (2006) are quite useful for pregnant mothers who want to exercise but are worried about the type of exercises to perform. It appears that the aquatic exercises would be a welcome alternative to women than regular gym-type and strenuous exercises. It would be good if future research compared the effectiveness of these two types of exercises. Some researchers are not convinced that exercise alone can accomplish physical improvements for mothers, particularly during the advanced pregnancy stage. Depledge, McNair, Keal-Smith and Williams (2005) hypothesized that exercise with other supports could improve physical conditions. The research objective was to see if the conditions of pregnant women with symphysis pubis dysfunction, or pelvic joint pain, would improve with exercise and interventions such as advice and pelvic support belts. The researchers felt this study was essential given the increase in the number of pregnant women experiencing this condition. Methods that would diminish pelvic discomfort in pregnant women would therefore be quite useful in improving how well this condition is dealt with both by clinicians and the expectant mothers themselves (1). The participants in the research were randomly assigned to one of three groups. There was an exercise only group along with advice, a group that combined exercise with wearing a non-rigid support belt and the third group combined exercise with a rigid support belt. Participants were divided into each group relatively evenly – 30, 28 and 29 respectively. The intervention program lasted for a week and pre- and post- test analysis of level of discomfort and intensity of pelvic pain were recorded (1). The results of the research revealed that all three groups reported some amount of improvement in their pelvic pain over the period. However the variation between groups was not very significant (1). I found the results of this research to be particularly interesting since it suggests that the use of support belts does not result in any additional improvements over exercise. This demonstrates the extent to which exercise can improve the conditions of pregnant women, even those with considerable levels of pelvic pain due to symphsis pubis dysfunction. Often some mothers desiring to participate in exercise are confused by physician’s reports which suggest that exercise is unsafe for the expectant mothers because of the risk of maternal hypothermia (2) and an untimely or late delivery (3). In fact Poudevigne and O’Connor (2006) did a comprehensive review of research on the subject and discovered that a significant number of women, who were physically active before their pregnancy, demonstrated a decrease in these activities throughout their pregnancy (4). Larsson & Lindqvist (2005) tested the merits of this position in a study of 37 pregnant women participating in low-impact exercises (2). They discovered little risk to the pregnant women who revealed comparable core temperature, heart rate and oxygen saturation as compared to a control of 11. This suggests therefore, that the participants and, by extension, pregnant mothers at whatever stage of pregnancy, are at little risk of maternal hypothermia doing low-impact exercises (2). Similarly Leiferman and Evenson (2003) report in their study of close to 10, 000 mothers, that there was little or no risk that mothers would deliver their babies either pre- or post- term as the skeptics of exercise during pregnancy usually suggest (3). This information I find relieving for mothers who are concerned about the welfare of the fetus during exercise. Since there is little risk with low-impact exercises pregnant mothers should no longer have significant objections to exercise. Evidently research supports the view that exercise during pregnancy is harmful neither to the mother nor the unborn fetus. Exercise seems to be beneficial in relieving some of the discomforts faced by expecting mothers both of the physical and psychological nature. While there is no suggestion that exercise offers much further benefits over other interventions or a sedentary lifestyle, it has not been shown to be harmful.

Comparative governance PowerPoint Presentation Example | Topics and Well Written Essays - 1500 words

Comparative governance - PowerPoint Presentation Example The necessary of the existence of government is also rejected by many because some think that government has the power and it can use it in a wrong way to exploit people. But with new entrants as the predators from other countries government is needed to have a control. The general bodies where government needs to have control are been listed below. Thus every countries government has certain regulations and laws for its citizens to control the country in a proper way and also has important role in the development of the country along with its citizens by providing them with the best available facilities and allocating the resources properly among all of them . The particular topic covers the comparison of the role of government in various society issues in three different countries UK, USA and New Zealand on various factors like judicial system, legal system etc (Baker, 2002, pp. 72–76). The comparison is done on the basis of its judicial, legal, other policies which affect the society in a big way. For UK the capital town is London and UK is the key global player in both political and military field. It has a huge impact ratio in the UN, NATO and EU (Cairns and Macleod, 2002, pp. 65-68). There is lot of differences in the legal regulations among different countries. This legal forums help each government to maintain a good environment and have a control over the crimes been conducted (Elliott and Quinn, 1998, pp. 70-75). In UK, the legal system is made and reviewed under the Act made by Parliament for the Human Rights if 1998. It has provision of law system which is common for all and has implemented a nonbinding judicial act which makes the laws common for all the citizens (Richardson, 2006, pp. 25-28). In US the laws in the federal system are made based on common English law and in the state level the laws are made taking the common law in consideration. This state law is implemented in all

GM Acquiring Ford Research Paper Example | Topics and Well Written Essays - 500 words

GM Acquiring Ford - Research Paper Example General Motors Company is a classic car manufacturing brand present in US since 1931. The brand is popular with its classic distinctions in both car and truck sections. Its network is present worldwide, covering Europe, Africa and United States. It is one of the leading competitors of Ford Corporation since 1980s, when both brands introduced new classic models into the market regions (Salamie & Stansell, 2006). With such massive global network of automobile, Ford Corporation has been facing a lot of challenges in its internal divisions (New York Times, 2012). Alan Mulally the CEO of the company has talked about several challenges the company has faced in the recent times, which if it gets merged with any company like General Motors, will add several risk factors in the organization system (New York Times, 2012). It has been seen in recent years that Ford Corporation is facing big time challenges in both American and European markets, while GM decisively focusing on the European section because of its fallback in the Central Europe since 2008, will expect Ford Corporation to support its European region (New York Times, 2012). If Ford gets merged with General motors, probable chance is that it invites uncertainties of General Motors prevailing in the European market. (New York Times, 2012) According to New York Times, due to lack of efficiency and operation, GM has lost its entire position in the Central Europe market segment. The company has received big time debts and bankruptcy cases which has deprived company’s dominating position in the Central Europe. More investments are made on the European side as the formal CEO Rick Wagoner of the company suggested restructuring of the company in that region. On this node if Ford gets along with such present situation of General Motors, it will have to invite challenges of European market carrying risk of sales regression, brand devaluation or deflation of the brand culture. According to New York Times (2012), Ford

The Moon Illusion Essay Example | Topics and Well Written Essays - 2000 words

The Moon Illusion - Essay Example However, some experts note the same illusory phenomenon happens to the sun as well as constellations. (Plait, 2008) (Simanek, 2002) The "experts" hail from astronomy and astrophysics, geometry and mathematics, philosophy and psychology, physics and light-wave science (as in electromagnetic spectrum visible light), and, of course, NASA (the National Aeronautic Space Administration). Some who try to explain the Illusion say and have said they're not experts as much as they are admirers of moonrises and moonlit nights. They noticed the Illusion phenomenon and thoughtfully pondered it. They've invested time and energy toward solving the mystery. So, in some explanations trying to account for the Moon Illusion, besides intellectual calculations, often there are emotional components, akin to "Beauty is in the eyes of the beholder." Explanations are centuries old as well as comparatively new. They run the gamut in-between. Champions of various ideas don't usually have adversarial confrontations. Rather, ongoing dialogs center around this theory compared to that theory. Some theories proffer physical rationale and/or geometry. Others theories propose, "It's all in your head!" The website named "Sandlot Science" asserts that about 85% of people are able to see the Illusion. The interesting questions are, "What about the other 15% Why don't they see it" Some mathematics-based explanations purport that the moon is always the same size. Thus, the 15% merely see reality. The other 85% are playing tricks on themselves. Nonetheless, for anyone in the 15% who has not seen the Illusion and is curious to see what 85% of their fellow Earthlings see, this link to SandlotScience.com has an interactive graphic display showing the Illusion phenomenon. http://www.sandlotscience.com/Moonillusion/Moon_Illusion_Demo.htm The moon's size may be exaggerated somewhat in Sandlot's simulation. Near the horizon it is 150% of the size that it is high in the sky (the top right corner of the simulation). Then again, maybe 150% is not stretched quite as much as a fish story about the size of one that got away. During some nights, people report seeing the moon bigger on the horizon than on other nights. Why is that Science-minded people notice that this is often true about summer nights. Here is one physical theory. Air is hotter in summer. Heat radiates from Earth's surface after sunset. It permeates upward. In the summer this happens on roads, in deserts and elsewhere depending on how cooked a surface gets from the sun beating down on it. To the human eye it looks like shimmering heat waves rippling upward from the baked surface. The shimmer and ripple effect is distortion caused by heat. Heat wave distortion rippling around the image of hot objects makes them look larger than on normal days when heat waves aren't visible. Air is a fluid. Light refracts in fluid. Heat coursing in a fluid can distort appearances of objects seen through the fluid. Because of the rippling nature of the heat waves, an object's appearance ripples a little bit to the left, a little bit to the right, a little bit up, and a bit downward. Ergo, visibly the object's image enlarges perceptibly in all directions. The image shimmers

Skin Morbidity Essay Example | Topics and Well Written Essays - 500 words

Skin Morbidity - Essay Example Moreover, the cultural viewpoint should be used in the assessment and perception of skin disease because ethnic groups may differ in their views of the diseases. Most data on skin diseases in the general population come from Western subjects who have been diagnosed in hospitals. Self-reported cases on skin morbidity have shown that skin disease is related to overall poor health and low socioeconomic status. Thus, the goal of this research study was to determine the presence of ethnic differences in self-reported skin morbidity among adults of ethnic groups in a Norwegian urban community. The study design was cross-sectional, involving residents of Oslo County in Norway. A questionnaire was mailed to 40,888 individuals, of which 18,747 responded. The invitation to participate was based on the participant’s age, socio-demographic status, and country of birth. The questionnaires obtained information on socio-demographic factors and aspects of health and self-reported health conditions, which included details on health conditions. From their responses, participants were further grouped based on migration history, diet, language and religion. One hundred fifteen nationalities were represented in the sample and were classified according to their region of origin and income. Data were analyzed using the Statistical Package for Social Sciences. The sample population had an approximately uniform age and contained more females. Eighty-four percent of the sample was from Norway, with the rest coming from Western countries, Eastern Europe, East Asia, Middle East, India and Africa. In men, more reports of skin itch came from East Asians, while dry and sore skin was more common in those from Middle East and North Africa. Hair loss was the main complaint of Indian, Middle Eastern and North African males. In contrast, the women reported different skin problems. Pimples prevailed in Africans, and sweat in Eastern Europeans,

Historical Travel Paper Essay Example | Topics and Well Written Essays - 1000 words

Historical Travel Paper - Essay Example Due to the presence of these famous individuals, the place of Louisville became quite prominent among others. However, certainly after some years, it came into limelight as a distinctive place in Kentucky history due to its various well-known places of interest. From horse racing to numerous geographical natural resources, Kentucky is a place of a rich heritage and ethnicity. One of such famous locations in Kentucky is Louisville. It is a place famous for many notable inventions and events such as Edison’s light bulb, the first artificial heart transplant, a famous horse race (Kentucky Derby) and many others. Due to such reasons, it is recognised as one of the world famous locations in the United States (Tyler 20). Discussion Significance of Louisville in the history of Kentucky. Louisville is recognised as a renowned place in the history of Kentucky as it played a major role in the Civil War of America. It acted as a major foothold for the Union forces as well as a centre of planning and scheduling, transportation of campaigns, and many other requirements. Numerous Native Americans emigrated from other regions to get settled in this place. What is ‘sold down the river’? It is also a notable place for the trading of slaves to other regions, and so, it is also known as the place of ‘sold down the river’. ... This remarkable fact marked the importance of the place of Louisville in the history of Kentucky for the future generations to feel the trouble faced by the black people of that place. Apart from this, Louisville is also famous for the thoroughbred horse races, also known as Kentucky Derby. What is Kentucky Derby? Kentucky Derby is the world famous race of horses conducted on the first Saturday in May. Numerous world renowned politicians and respectable citizens visit the place of Louisville as to enjoy the race of horses. It lasts for two weeks and is accompanied with varied types of parades with balloons. It is also described as ‘the most exciting two minutes in sports’, mainly because three-year-old horses run 11/4 miles for two minutes. Moreover, the horses that run in these races are mainly male young horses of at least 126 pounds, female horses of 121 pounds are also allowed to run in the races of Kentucky Derby. Nowadays, almost 200,000 citizens all around the glo be watch this race by television. So, it has become so famous in the history of Kentucky (Luhan 45). Due to such reasons, the place of Louisville became extremely known in the entire world among other adjoining places. Consequently, Kentucky Derby of Louisville is also known as ‘run for roses’. This is so, because the fastest horse and the jockey are presented with a garland of red roses as an honour. Along with this, the garland also includes a seal of common wealth to make it more memorable. Along with this, the winner is also presented a trophy developed by New England Sterling. Due to all these above mentioned famous things, Louisville is recognised as a reputed location in Kentucky history (City of Louisville 62). Personal and Historical Perspective After learning more about Louisville

Modern railway developments Essay Example | Topics and Well Written Essays - 1250 words

Modern railway developments - Essay Example It is stated in the Wikipedia (n.d.) that modern railways are the outcome of the development that took place over the past 500 years, a time when railroads were made of wood and stone. England is the pioneer of the first railway system that marked the beginning of the modern railway system in the 1820s. The system was based on steam locomotive which continued to dominate the railway system till the next century. In the sixteenth century tramways or wagon ways were introduced that could transport coal to and from the mines. Bellis (n.d.) states that this technology was widely used in many European countries including England. By the eighteenth century these tramways or wagon ways had impressed the engineers with its great utility. It could carry huge tones of coal without damaging the roads. It was thus felt that the technology must be improved in order to gain maximum benefit out of it. Around 1760 wooden rails were replaced by iron rails to ease the friction between the rail tracks and the wheels. It was thought that the technology could be used for the transport of people from one place to another. This led to the development of the first passenger train in 1803. However greatest achievement in the modern railway development came with the invention of the steam engine. Samuel Homfray funded the development of the steam engine in 1803. This was the greatest achievement since the steam powered engines replaced the horse drawn trams and wagon ways. The first journey on a locomotive train was done in 1804 by 70 men along with 9 extra wagons and 10 tones of coal. The engine covered a distance of 9 miles in two hours. However the first successful railway emerged in 1825 which was called Stockton and Darlington Railway. The railway connected the town of Darlington to the ports of Stockton and was basically invented for the transport of coal to the docks. A little later a more powerful engine was designed by an English man George Stevenson. The

Consumer-brand relationships Essay Example | Topics and Well Written Essays - 5000 words

Consumer-brand relationships - Essay Example When the concept of branding is applied in the marketing strategies, there is a huge possibility that an effective consumer-brand relationship is created. The marketing experts have realised that the customers have become more informed and have easy access to a wide range of choices and the only way to get competitive advantage in the respective market is to strengthen the consumer-brand relationship which means getting the customers emotionally involved with the brand (Bengtsson, Bardhi & Venkatramann, 2010). It is stated by Frank et al. (2010) that the companies that will ensure that they create a highly gripping, pleasurable, consistent and compelling experience of brand for their customers which will enable it to get the top ranking in the market. However, the companies that strive to strengthen their brand just to obtain monetary benefits or don’t take account of the customer’s preferences are often unable to create a healthy relationship with their customers. ... Theoretical perspectives of Consumer-brand relationships Brand has been defined by many researchers in different ways as there is no concrete definition for this terminology. The most easiest and raw description of a brand is â€Å"awareness about a product or service offering† (Thomson, MacInnis & Park, 2005). According to Carlson, Donavan and Cumiskey (2009), a firm has to promote its brand which comprises of creating a name, broadcasting it to the target market and then implementing it on its corporate identity or the set of service or product offerings; the brand is the key element that highlights the presence of a company and its product or service in the market. Every organisation has to market its brand so that it can create a brand identity which is the set of associations that consumers develop about a certain brand (Bauer, Heinrich & Martin, 2007). For instance, Disney World is considered to be the best place for fun, adventure and enjoyment; it is the destination th at everyone wants to go to have the spectacular experience of their lives with family and friends. Disney World has further strengthened its brand image by making valuable additions in its service offerings so that it can meet the changing demands of its consumers. In order to create a good and effective consumer-brand relationship, the marketing managers of a company have to use the logos, taglines, product attributes and other aspects in the marketing activities to differentiate the brand from its competitors (Carroll & Ahuvia, 2006). The basic requirement of strengthening the brand-consumer relationship is to give the most sensational brand experience to the customers by using all available sources such as promotional events, advertising, Websites and Customer Relationship

Virtue Ethics and Mattel's Case Essay Example | Topics and Well Written Essays - 1250 words

Virtue Ethics and Mattel's Case - Essay Example Truthfulness also means reporting regularly to the board of directors and top management, who at the beginning of GMP, were dedicated to realizing the virtues of their program. They wanted business ethics that had clear standards and measures, and Sethi et al. (2011) helped provide those necessities. The main concern with GMP is the clash between the truthfulness principle and actual reporting practices. After finding problems with one of Mexico’s Mattel plants, operational level managers greatly pressured MIMCO to change its draft report, and suggested that the council overreacted to â€Å"isolated instances† (Sethi et al., 2011, p. 497). MIMCO received a â€Å"list of changes in language† and were asked to include them in the draft report (Sethi et al., 2011, p. 497). This challenge shows the difference between operational managers’ and top management’s commitment to GMP. Apparently, commitment discrepancy exists between the top and operational ma nagers, which undermine the truthfulness of GMP. Courage is another virtue that does not depend sacrificing people’s lives, but on moral courage, where people are not afraid to know and to accept the truth, as well as to use the truth to do what is right (Harper, 2008, p. 197). Solomon (1993) argued that moral courage concerns a process of understanding the big picture, the mission and goals of the organization, and how the organization can attain the best intentions (p. 48). It refers to sticking to the best intentions, however difficult it might be. Being courageous can then be related to truthfulness, because the brave does not fear the truth. When Mattel asked Sethi to lead the...Justice is fundamental to Mattel because it affects GMP’s policies, procedures, and outcomes. Justice concerns being fair to others and responding to unjust policies, procedures, and outcomes. In business, justice refers to the rules and procedures that people use to attain justice, when m aking decisions . Justice concentrates on giving people what is due to them, by respecting their rights and fairly rewarding perceived performance in the workplace. To evaluate the fairness of ethical decisions, three kinds of justice are often used. Distributive justice is the first form of justice, and it pertains to evaluating the outcomes of business decisions and transactions. For Mattel, it seeks to promote distributive justice because it is concerned about the equity of its decision outcomes. The company promotes fair hiring and workplace conditions, for instance, that served workers’ interests. On the contrary, Mattel cannot attain distributive justice, when its licensees are concerned. GMP applied only to companies owned and/or managed by Mattel, which does not include licensees. Justice for all employees cannot be attained through selective auditing policies.

Ernest Hemingway’s for Whom the Bell Tolls Essay Example for Free

Ernest Hemingway’s for Whom the Bell Tolls Essay Ernest Hemingway is one of the critically acclaimed fiction writers of his time, because of the novels that he wrote which both captivated the readers and at the same time triggered different responses from critics and literary analysts. His works were admired, and the writer given the respect due to him because of the impact he and his works have made in the field of literature. But like the experience of many other great writers, there are also those who do not regard Hemingway’s works with the same level of admiration and fervor. As Shuman wrote, â€Å"Although For whom the Bell Tolls was the unanimous choice of the panel for the Pulitzer Prize in letter in 1941, the chair overturned the recommendation on the grounds that it was too controversial. No Pulitzer Prize for fiction was awarded that year (Shuman 676).† But regardless of this fact, Hemingway’s works have the many different characteristics that made it more than a great read, and one of the most important characteristic of his works is how culture is reflected in his works and how his works are evidently influenced by the existing culture which contributed in the shaping of the story as it happened in the novel. One of Hemingway’s works that reflect this characteristic is his widely popular work For Whom the Bell Tolls. How this text influenced culture positively and/or negatively One of the most obvious impacts of the novel to the culture is the addition of a new masterpiece which literary analysts, critics and historians will reference and refer to for years to come. The novel attacked and complimented Spain and its culture during the time of the life of the characters present there, and because the novel is close to real life where there is a conscious effort to make the story closely akin to Spain, the Spanish lifestyle and other cultures found in the country during the particular time set, readers especially of Spanish decent may find it easy to relate to the novel. So do other people who can relate to the different challenges that is found in the novel that features cultural traits that is never dying and never fading struggle, victory, defeat, honesty, love, betrayal, patriotism, anger and sadness, all of which found in a novel that moves around in a very short yet scattered period of time which was long enough to deliver the message it intends to send to the readers. â€Å"The novel’s action covers only three days, but flashbacks and digression give it a broader scope. In fact, this novel might be called an epic of modern Spain, and it is surely Hemingways love song to the Spanish people (Shuman 676).† Another impact of the novel on the culture is that Hemingway managed to add to the many different tools by which the Spanish people can understand themselves by reviewing their past and the struggles that the people of the old Spain underwent. â€Å"Hemingway’s view of the Spanish, as of all the nationalities and ethnic groups he wrote about, was never blindly complimentary (Shuman 676).† Hemingway’s novel serves as a time machine for people who want to go back during the time of the Spanish Civil War and get a glimpse of the life that was there during that time without the literature of the likes of Hemingway and his novel, it maybe a tad difficult to do so. Through this literary work of Hemingway, Spain and the rest of the world now has frozen an imagination of a real past, and everyone who wishes the journey can return to Robert Jordan and Maria, return the bombs and atrocities of the Spanish Civil War, return to the personal dilemma that every character faced especially in the face of grave, serious and long lasting consequences. This novel can provide a stable leg from which literary and historical analysis can be made particularly with reference to the different levels and spheres of challenges found amongst the Spanish population at the height and extent of the Spanish Civil War. The contribution of Hemingway’s â€Å"For Whom the Bell Tolls† to the society and how the work affected the culture that absorbed it can also be seen in the manner by which the novel acted as an important linchpin in many different literary and historical discussions. Critics and analyst debate and expand different areas of argument involved in the complex subject of the Spanish Civil War, largely because of the contribution of the novel on its literary merit and how it puts color in a very important part of the Spanish history. Hemingway wrote something that will be considered important and significant both by his contemporaries and those who will come before him, and many intellectuals will wonder and argue about the characteristics of the author and the novel and how it ultimately impacted the Spanish culture and the literary world in general. As Kurzweil and Philips wrote, â€Å"Mr. Wilson describes Hemingway’s political consciousness as ‘not so highly developed’ as it is with a writer like Malraux (Kurzweil and Philips 140),† an opinion stemming from the analysis of political consciousness, partisan journalism and the differences in the ability of Hemingway and his contemporaries based on the review of a particular work, in Hemingway’s case For Whom the Bell Tolls. â€Å"Of course, posing the alternative in these terms, one must agree that For Whom the Bell Tolls is vastly preferable to the ‘partisan journalism’ of The Fifth Column. But there is another alternative, namely the treatment of revolutionary struggle as Malraux and Silone have treated it in their novels, on the level of political consciousness (Kurzweil, Philips 140).† The release of this particular work of Hemingway to the consciousness of the people and the inclusion of this material in the overall culture starting the time it was made available to the public affected culture in a way that it allowed students of different disciplines to have another perspective at looking things and to reference another person and another different approach based largely on the how Hemingway and his work is in itself something that stands out from the rest of the field because of its characteristics that is inherent to the author, his style and his outputs. Hemingway’s work provided a new dimension in the world of literary writing, something that other persons can learn from and develop. The effect of the text on the culture indeed was very noticeable, if not high impact. The effect generally rests on the emotive and intellectual spheres of individuals and ripples out through the actions that they take after they are affected by what they read. If the novel altered their behavior and their behavior altered culture, then it is safe to say that the novel indeed impacted culture as culture impacted the writing of the novel vice versa. There are realizations that the readers experience, realization that can perhaps lead to a change in behavior and trigger a change in a particular aspect of the culture. Take for example the realization that readers may experience according to Ferrer, Manuel and Derrick. Through the analysis of the character(s) in the novel, readers are moved towards a realistic realization that can be potent enough to trigger cultural change through newfound cultural enlightenment. Ferrer, Manuel and Derrick wrote, â€Å"For Whom the Bell Tolls suggest that the Spanish Civil War endangers Spain’s entire heritage, so Hemmingway refers to the ancient Phoenician and Greek civilizations that colonized Spain. At one point in the novel, Jordan thinks of the ‘old Iberians’ (Ferrer, Manuel and Derrick 287).† Hemingway makes the direct correlation between Robert Jordans last name the Jordan River â€Å"Just as the Jordan River separates the Hebrews from the Promised Land, Robert Jordan’s demolition of the bridge is designed to protect the ideological promised land of the Spanish Republic (Ferrer, Manuel and Derrick 262).† There were other effects to the culture, like how the work may alter the perception of the people outside Spain and outside that time frame of the particular culture being represented, not knowing which is true and which is inaccurate, since â€Å"criticisms of Hemingway’s For Whom the Bell Tolls for the last fifty years has been dominated by charges that the writer falsified fact and ignored truths (San Juan 91).†

Enhancing quality in assessment Essay Example for Free

Enhancing quality in assessment Essay Quality assurance refers to refers to any systematic process aimed at ensuring that services and products being developed meet the specified requirements and standards (Sale, 1990). Thorough testing by the quality assurance on products and services is important so as to give developers a chance to fix glitches before new technology prior to the products or services being unleashed to the consumers (Hernon Altman, 1998). Appropriate quality assurance can also support firms in attaining a competitive edge in the trading ecosystem which is extremely complex. It can also help in improving customer acquisition and retention rates through helping in distributing cutting edge services to consumers more dependably and faster. Assessment refers to any process which appraises skills, understanding, knowledge and knowledge of an individual. The vital elements of assessment which requires being quality assured include the assessors, the assessment process, the assessment system, collecting the evidence and making the judgment (Oakland, 1989). Assessment principles propose that assessments should be reliable, fair, flexible and valid. Assessors carrying out the assessment should make sure that assessment decisions engage the evaluation of adequate evidence which will enable a judgment to be made regarding competence of an individual. Assessors judge the individuals against benchmarks or competency standards which are developed by the industry with an aim of assessing whether such individuals are competent. Individual needs of the customers should also be assessed in order to find out whether the products and services provided to them satisfy those needs. This assessment will help in understanding and improving those individual needs (Oakland, 1989). When individual needs are met this will increase the customer’s satisfaction, customer loyalty and also the company will be having a competitive edge over its competitors (Fox, 1993). In order for a company to be successful it should be able to meet the customer expectations. Customer expectations should be made public in organization where appropriate criteria should be introduced and also high standards should be set with an aim of meeting the individual needs of the customers. Also during the assessment there should be a systematical way of analyzing, gathering and interpreting evidence in order to find out how well the performance of the company matches the standards and expectations of the consumers (Harlen, 1994). The information gathered will be used in explaining, documenting and enhancing performance. This will help in creating an organization culture which focuses more on satisfying the individual needs of the consumers which will eventually increases the performance of the company (Garcia, 2009). Assessment is frequently subdivided into two categories namely formative assessment and summative assessment. Formative assessment possess a developmental purpose which is aimed at helping individuals in a company to work more effectively through giving them feedback in connection with their performance and also ways of maintaining or enhancing their performance. This will help the company in ensuring that the customers’ needs and expectations are achieved. On the other hand, summative assessment is used to show the extent of the individual’s success in attaining the assessment criteria used in appraising the intended performance outcomes of the company. Different customers have different needs and requirements and therefore companies should assess those needs in order to satisfy all their individual needs (Gitlow, 2005). Quality assurance process prevents hitches from occurring, detect and correct hitches that do happen, and promote higher standards of care. Assessment activity should be within a quality management system concerned with constant improvement. Two main factors which drives the demand for ensuring the quality of assessment include philosophy of quality management and the desire to follow the set requirements. Assuring assessment quality will leads to many benefits to the organization. Improving the consistency and quality of assessment will assist the assessors to have more confidence on their judgments, individuals to deem that they have been treated in a just way, and community, employers and other groups to value assessment judgment issued. A great concern on quality in assessment easily forms part of the overall approach of the organization and management of quality processes (Quality management and quality assurance standards, 1994). Quality assurance is very concerned on a systematic approach to enhancement that is aimed at responding and recognizing to the expectation and needs of all the groups of stakeholders in organizations. Stakeholders expect quality assessment and training carried out in an environment which is systematic that also assures its services and processes. Quality assurance processes the support staff which supports them in providing effective and efficient service that is focused appropriately on the needs of customers and clients. Quality assurance involves constant improvement (Vitale Vengroski, 1993). The cyclical approach of ‘plan, do, assess, and act’ encourages the need to execute processes, assess their efficiency and act to continue with further improvement (Fox, 1993). Organizational needs should also be assessed where all departments should be assessed and also the employees. Employees should also be allowed to have self-assessment and peer reviewed assessments so as to determine their performance and help in knowing areas to improve in order to enhance their performance (Gitlow, 2005). All the groups and stakeholders which contributes to the performance of the company should be assessed and analyze them in order to come up with effective ways of enhancing the performance of the company. This will also help in increasing customer’s satisfaction since all their needs will be assessed and therefore working towards fulfilling those needs. Assessing individual, groups and organizations needs therefore it very significant towards improving the performance of the company. References Ciccone, K. R., Lord, J. T. (1992). IQA-2: continuous performance improvement through integrated quality assessment. Chicago: American Hospital Pub.. Fox, M. J. (1993). Quality assurance management. London: Chapman Hall. Garcia, D. (2009). Quality management. Chandni Chowk, Delhi [India: Global Media. Gitlow, H. S. (2005). Quality management (3rd ed.). Boston: McGraw-Hill/Irwin. Harlen, W. (1994). Enhancing quality in assessment. London: P. Chapman Pub.. Hernon, P., Altman, E. (1998). Assessing service quality: satisfying the expectations of library customers. Chicago: American Library Association. Oakland, J. S. (1989). Total quality management. Oxford: Heinemann Professional Pub. ;. Quality management and quality assurance standards. (1994). Sydney: Standards Australia ;. Sale, D. N. (1990). Quality assurance. London: Macmillan. Vitale, B. A., Vengroski, S. M. (1993). Quality assessment and improvement in long-term care: a continuous process. Philadelphia: F.A. Davis. Source document

Critical Analysis Of The Strategic Issues Faced Starbucks Marketing Essay

Critical Analysis Of The Strategic Issues Faced Starbucks Marketing Essay The aim of this project report is to critically analyse the strategic issues being faced by an organization. The organization chosen for this task is the company Starbucks, which will be analysed using relevant concepts reviewed in the module using appropriate theory and models. The analysis will include assessment of the external and internal factors and also the competitive forces influencing the company Starbucks. This will be accomplished by the application of PESTEL analysis and the PORTER 5 FORCES model. A combined analysis would be carried out by undertaking a SWOT analysis for the organization. The project report would also include analysis of the Starbucks Corp using the ANSOFF Matrix and the BCG Matrix to suggest the strategic choices the company needs to make to counter the strategic issues outlined by this report. The report structure would start with a brief introduction to the company Starbucks followed by the strategic issues faced by the firm. The issues are outlined before in the report based on the analysis which has been carried out using the above models. After discussing the current and recent issues facing Starbucks the company analysis would follow which would be supported with relevant theory and application of suitable models. After completing the industry analysis conclusion and recommendations would be provided for Starbucks to counter the strategic problems. STARBUCKS AN INTRODUCTION The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group, he wanted to create the Italian espresso bar experience in America by creating a personal relationship between the customers and their coffee. Just within a couple of years they grew from a small coffee business house to a multi-million dollar player in the industry by buying only the best coffee available and providing the people with an unmatched store experience. As standing, Starbucks is number one in the speciality coffee industry, with more than 12,000 shops in more than 35 countries. The Starbucks mission statement is To inspire and nurture the human spirit one person, one cup and one neighbourhood at a time. Freshly brewed coffee is the main product offered by Starbucks along with other drinks which include cold and hot teas, cakes and pastries. The Starbucks coffee comes in a many varieties each possessing a different taste, aroma and flavour. In addition to its extensive product offerings, Starbucks has many brands including; Starbucks Hear Music, Tazo Tea, Starbucks Entertainment, , Ethos Water, Torrefazione Italia coffee and Seattles Best Coffee. The successful management of all of these brands pulled together constitutes the Starbucks portfolio. Starbucks is also one of the most globally conscious corporations in the world.  Ã‚  In 2006 Starbucks donated $36.1 million in cash and products, volunteered 383,000 hours in local communities, required growers to use strict environmental guidelines, used 20% renewable energy in stores, and actively recycled in almost 80% of stores in US and Canada. Starbucks has established itself as the coffee leader in the world and has done so on a socially and environmentally conscious platform.   STRATEGIC ISSUES FACING STARBUCKS The major challenge that Starbucks is dealing with is the current financial crisis in the world economy forcing them to call closures of many stores around the world. Another challenge that Starbucks is dealing with is competitors. There are numerous coffee shops all over the world and being able to stand out to generate customers is important. Their main competitors are Dunkin Donuts, McDonalds, and Nestle in the US and brands like Costa Coffee and Caffà ¨ Nero in the UK, the two major markets for Starbucks. It is important that for Starbucks to know their competitors and what they are currently doing. Also Starbuck coffees are priced higher than other market competitors because of Starbucks only purchasing the highest quality coffee beans for their product, thus increasing the price of the drink giving the competitors a cost advantage over Starbucks. Also Starbucks inadequate marketing strategy on advertising is a hindrance in the business growth opportunities. They prefer to build the brand by promoting the drinks cup-by-cup with customers. The advertisement ends until they drink the coffee, reducing the chances to attract valuable customers. Starbucks also does not emphasize on distributing their products to supermarket because of being concerned with the quality of the coffee; if the coffees were packaged into plastic bags. Also the rigorous expansion strategy followed by Starbucks can take a toll on the firms brand image. As corporations grow there can be a tendency to focus too heavily on increasing output and locations, and less focus on quality and brand image. Starbucks needs to stay with its values and ideals that have made it successful. Also Starbucks policy of not franchising can be a cause of concern for the firm. Franchising would allow the company to open many new stores with less risk, and make considerable profits in doing so. Because of this the firms research and development costs would fall making use of the franchisee knowledge of the local market in terms of geographic, , psychographics, demographics, and the local country regulations. STARBUCKS ANALYSIS This part of the report would analyse the working of the business by application of PESTEL analysis, Porter 5 forces, the BCG Matrix, SWOT analysis and the Ansoff Matrix. PESTEL ANALYSIS POLITICAL Taxation policy High taxes levied on farmers in the bean producing countries, would consequently increase the rate at which Starbuck would buy the coffee beans and any such fluctuations in the taxation policy would certainly be passed on to the consumer, who now would have to purchase the end item at a higher price. International trade regulations and tariffs Trade issues would affect Starbucks directly when exporting and importing goods. When the government of the trading country imposes a tariff it would not only resulting in an efficiency loss for Starbucks but such large income transfers can also become inconsistent with equity. This extra charge would have to be borne by the consumers. Government stability A change in government policies has a direct impact on the taxation and legislation framework. Also the countries in political turmoil or civil war should be considered with great caution when considering probable market ventures. Employment law Reduction in the licensing and permit costs in coffee bean producing countries would consequently lower production costs for the farmers and any such saving would subsequently pass on to Starbucks when purchasing the raw materials and finally to the customers. ECONOMIC Interest rates High interest rates would mean putting off the investment and expansion plans of Starbucks, which would result in fewer earnings for the firm. Low interest rates should have the opposite effect. Economic Growth In periods of negative growth, the consumer incomes would fall leaving less disposable income thus impacting sales for Starbucks. Inflation rates Business costs will rise in times of inflation which would ultimately have to be borne by the consumer. Competitors pricing Competitive pricing from competitors would impact Starbucks pricing that would drive down the profit margin as they try to maintain their market share. Exchange rates If the currency value falls in a bean supplying country, Starbucks would get more for the same price, when importing the goods. This saving would be passed to the end consumer. SOCIAL Population demographics Identification of the target population at which Starbuck needs to aim their products is a significant factor in the business operations. The marketing campaign undertaken would focus accordingly. Coffee is a luxury product in some ways, so the people with the most amount of disposable income should be targeted. Working Population A large number of workers in big cities now go out for lunch and meals. Starbucks can cash this to their advantage and promote the shop as a place where people can meet and eat, boosting the sales. Location A good location which is easily accessible is vital to ensure that the customers visit the shop. TECHNOLOGICAL IT development Starbucks launched its first-generation e-commerce website in 1998. As a result, scalability and performance have improved, and the company now has the tools it needs to profile and target customers, analyse site data, and deliver new features to the market in the shortest time possible. New materials and processes Technology developments in coffee making machines and the computer systems that Starbucks use to operate their cash registers would enable the staff to work swiftly and efficiently. This results in customers being served quickly thus creating potential for serving more people in the day. Rate of technological change Technology is advancing at an astounding rate. Starbucks will need to invest majorly just to stand their ground in the always expanding and developing market, and also to try to stay ahead of competitors. ENVIRONMENTAL Pollution problems Starbucks customers create a lot of waste by disposing off the cup and the contents incorrectly. The material for the cup should be carefully selected to make it as biologically degradable as possible. Planning permissions Planning permission may not be granted to Starbucks if the construction would harm the environment. The land may be protected. Work disposal There are strict laws in most countries pertaining to waste disposal and non-adherence to these could lead to Starbucks being sanctioned, which would affects them financially and also tarnish the reputation of the brand name. Environmental pressure groups Starbucks should be aware of the influential and physical power of groups such as Friends of the Earth and Greenpeace. Any violation of animal or environmental rights by a company is usually followed by a swift and attention-drawing protest from one of the groups. Brand image and customer bases are often irreconcilably tarnished due to the actions of these groups. LEGAL Trade and product restrictions Starbucks need to follow the trade laws of the countries where they have established businesses. They must ensure that they are not in violation of any local laws. Certain countries impose a tariff that has to be paid accordingly when importing or exporting goods and this must be taken into account as well. Employment laws Each country has different employment laws, like limiting the number of hours a person can work per week, varying levels of minimum wage etc. Starbucks should be aware of such factors when considering business expansion. Health and Safety regulations By not maintaining high standards they would be liable for damages if found in violation as it is a legal requirement for them to enable that their staff and customers are safe when they are in their stores. Land use Starbucks have to abide by the laws of the building authorities when constructing shops or altering purchased sites and if found in violation of land rules, it can be panalised by the local authorities. PORTER 5 FORCES ANALYSIS 1. COMPETITIVE RIVALRY Starbucks is the leader in retailing and roasting of specialty coffee in the world. Major competitors include Costa coffee, Caffà © Nero, Seattles Best Coffee and secondary coffee providers such as McDonalds, Burger King and Dunkin Donuts. The competition is nowhere near to Starbucks volume of operations and sales. Consumption of coffee is not dependent on the price of the product but also on the differentiation between each product and several value adding variables such as the quality of customer services, brand, brand recognition and image of the company. Hence, Starbucks is not majorly sensitive to movements of other firms in this segment. 2. THREAT OF NEW ENTRANTS Starbuck is the world leader in its industry and has controlled access to distribution channels. Starbucks have extreme control over such distribution channels because of setting strict guidelines for the suppliers to follow. Starbucks is also constantly innovating and showing strong product differentiation to hamper the possibility of new entrants. However, the entry barrier for the industry is relatively low and any big firm where capital is not a problem could be a potential entrant. Some of the more current and on-going threats of new entrants include fast food chains such as McDonalds, Burger King and Dunkin Donuts which can become a major problem in the near future. 3. BARGAINING POWER OF BUYERS A big threat to Starbucks is the absence of switching costs in the speciality coffee industry, customers face no switching costs in switching from Starbucks to Costa Coffee or Caffà © Nero for a cup of coffee. Also a threat to Starbucks is the ability of customers to brew their own coffee. Starbucks tries to counter this threat by offering the Preferred Office Coffee Providers and also provides directions for making the perfect cup of Starbucks coffee at home, the perfect cup of course includes all ingredients which have to be purchased from Starbucks. Also with new entrants and competitors such as McDonalds who claim to offer premium roast coffee of reasonable quality for lower price, thus giving the customers some bargaining power. 4. BARGAINING POWER OF SUPPLIERS Coffee is the second largest traded commodity in the world. Central and South America produce majority of coffee traded. Starbucks depends upon both outside brokers and a mutually direct contact with exporters for supply of premium coffee beans. The quality of coffee beans sought by Starbucks is very high, proving to be a potential threat to the company. Only suppliers which meet Starbucks coffee standards are able to supply to the giant company. The supplying industry only has few firms which can deliver the quality giving them considerable bargaining powers. However, Starbucks counters this due to its massive size and being the primary buyer and also because of the importance of Starbucks business to any individual supplier as it would account for a large percentage of the total suppliers sales, thus reducing the bargaining power of suppliers. THE THREAT OF SUBSTITUTION Substitute products are the products that can pose as a trade-off for the product being offered by a company. In the specialty coffee industry, substitute products can be soft drinks, tea, energy drinks, fruit juices and other caffeinated drinks. Here innovation would play a huge role. To counter this Starbucks have given their menus a complete revamp and have differentiated so many of their products which are now part of the main product line. The menu includes various teas, hot and cold coffee, baked goods and various confectionary items. The only true direct substitute for specialty coffee would be the basic coffee, which is of lower quality than specialty and as such does not present any threat. BCG MATRIX RELATIVE MARKET SHARE HIGH INDUSTRY SALES GROWTH RATE HIGH STARS ( Growth Strategy ) Global stores Market Penetration and Development Backward, Forward or Horizontal Integration LOW CASH COWS ( Stability Strategy ) Product Development and Differentiation Diversification U.S Stores ANSOFF MATRIX Present Product New Product Present Market Market Penetration: Hotels, Grocery Stores, Businesses, Schools, Airlines and Industries Cafeteria Product Development: New Bold Fresh Lunch Programmes and Salads e.g. fiesta chicken salad, fruit and cheese platter New Market Market Development: Opening of stores all over the world. Expansion strategies into Brazil, Russia, Romania and India. Diversification: Music CDs, Clothing, Coffee Mugs and other accessories. SWOT ANALYSIS STRENGHTS Strong brand name Large retail distribution system Quality product Extensive product list Good supplier relationships Massive capital funding Valued and motivated employees WEAKNESSES Dependence on single source of business/income Prices relatively higher than competitors Strong dependence on suppliers Merchandise sales in stores Over reliance on home market Aggressive expansion leading to failure OPPORTUNITIES Overseas business expansion Business expansion into untapped U.S. markets Extension of brand name to new products and business lines Product range diversification to more food items THREATS Strong competitors with massive capital funding capabilities like McDonalds and Dunkin Donuts Economic conditions may make consumers unwilling to pay higher prices Political conditions overseas may limit business expansion U.S. speciality coffee industry approaching saturation RECCOMENDATIONS AND CONCLUSION Starbucks has to effectively pursue a Focus-Based Strategy in conjunction with differentiation and a cost leadership based strategy. Being a lower cost store will increase the difference between Starbucks and provide it with a competitive edge. At present, Starbucks competitors are attempting to specialize in the coffee business, therefore Starbucks must pursue focus strategy to increase its strength. Starbucks must reduce their product price by producing a new product of coffee using cheaper beans or can come out with special discounts and promotions to reduce cost, thus increasing sales enabling Starbucks to enter new low cost markets and increase profitability. Also needs to focus on building alliances in new markets/countries to reduce management focus and benefit from the local and experience curves. Should focus on advertising the brand through internet services for users to access, do road shows, hand out brochures etc. so that consumers become more aware of the brands strong international presence and brand name. Market penetration and market development will help increase the sales. Access unexplored distribution channels like making available packaged Starbucks coffee for consumers by displaying it nationwide in various convenience and shopping stores and not only Starbucks stores. Starbucks must adopt twin policies of Product Development and Product-Market Diversification to counter the stiff competition in international markets. It is important to understand this in the product development phase as they would need to focus solely on making their existing products better. The company can demonstrate product and market diversification through research and development coupled with creativity and innovation. Product differentiation has proven an excellent defence against threats such as bargaining power of buyers. Developing new products will offset such potential risks. A strategy should be formulated to tackle the competition by entering into agreements, long-term contracts, with the food service companies that they are competing against. This way their coffee would be sold at these outlets and they would gain access to new markets and increase sales while decreasing competition. Starbucks should continue to be a first mover into markets with new products and ideas. Being a first mover of new products into new international markets will be an excellent way for Starbucks to build customer loyalty and uphold its image as an innovative company. Starbucks should continue to locate their operations in high traffic areas, high visibility areas. The company should continue to take excellent care in picking locations. It is extremely important that Starbucks international stores reflect uniqueness in their location and layout. Having locations in a variety of locations will ensure large market exposure.

Effects of Imperialism on Society Essay -- Politics, Power, Authority,

As the 21st century begins, the economic infrastructure of the Globe continues to feel the lasting affects of Imperialism in the 20th century and beyond. During the previous century there were two key characters, Germany and the United States, who both played a vital role in producing the economic setting we have today. The use of Imperialist policies in Germany, specifically leading up to and during the Nazi regime, and the United states, specifically in the Post-WWII era, would dictate much of how our present economic system would function. In previous centuries, these flawed policies of imperialism offered a tactless criterion which industrializing nations were to use if at all interested in accumulating wealth or having access to the Global market. These policies called for the domination and exploitation of other nations thereby contributing to the formation of the list of nations we refer to today as the â€Å"the Third World†. Although colonialism and most forms of imp erialism have formally been eradicated since the 1950s, the affects can clearly be seen lingering within International markets and the Global structure. A thorough understanding of imperialism and its effects on todays societies must be preceded by a firm understanding of its definition and familiarity with its history. As with almost any -ism it is very difficult to clearly define exactly what imperialism is, but the Merriam-Webster Dictionary broadly defines it as being: the extension or imposition of power, authority, or influence. It is difficult to pinpoint exactly when imperialism was first implemented, but again this is simply because of the diversity of definitions among opposing groups. Despite its shiftiness, there is a generally understood answer to ... ... the world and as a result have left billions below the poverty line. The unfortunate thing is that the imperialist ideology does less for the working class and more for the capitalist class which is considered to be the â€Å"governor of the imperial engine†. In reality it simply does not make sense for the nation but makes total sense for the financial interest of the minority (Magdoff 34). Imperialist policy has lingered in our society with nation being subjugate to other nations through the economy and politics lean up. But emancipation is possible through questions and democracy, as Alexis de Tocqueville once said â€Å" vigilance is the price of liberty, independent and vigorous criticism is the only safeguard of our liberties† (Winslow 460). It is said that to be a super power, one must remain imperialistic but for the sake of we should try to find other alternatives.

Essay --

Ethics can be defined as moral principles for living and making decisions. Ethics means doing the right thing but that can be difficult for so many people. A part of any god ethical system is the pursuit of the truth. Postmodernists have no belief that there is no absolute truth that exists in the world today, and if it is possible they feel like its not going to be attainable or easily grasped. Mail delivery is an example of how we take for granted the daily service we expect to our homes whether it be of a pony express or more of today how it’s distributed. Culturally speaking times have certainly changed; we have made significant progress in almost everything we do. (Larry Z. Leslie pg. 31) Respect in research means showing concern and appreciation for the worth of someone or something. The researcher should follow a set of guidelines that are suitable for use. Although there are those who resist rules there are some that are used to make sure your acting in an ethical mann er, they are as follow: ==> Select a design appropriate. ==> Carry out the design. ==> Record data or other i...

One Flew Over The Cuckoos Nest Essay -- essays research papers

The role of the hero in Ken Kesey’s novel, One Flew Over the Cuckoo’s Nest, is played by Randle P. McMurphy, a wrongly committed mental patient with a lust for life. The qualities that garner Mc Murphy respect and admiration from his fellow patients are also responsible for his tragic downfall. These qualities include his temper, which leads to his being deemed "disturbed," his stubbornness, which results in his receiving numerous painful disciplinary treatments, and finally his free spirit, which leads to his death. Despite Mc Murphy being noble man, in the end, these characteristics hurt him more than they help him. Throughout the novel, Mc Murphy displays that he has a wild temper. This temper aids him in his battle with the "Big Nurse" Nurse Ratched for control of the mental ward. However, his temper eventually works against him. Upon McMurphy’s arrival to the ward he establishes himself as a con man and a gambler. One of his first bets with the other patients is to see if, within a week, he can put "a bee in [Nurse Ratched’s] butt, a burr in her bloomers. Get her goat. Bug her till she comes apart at those neat little seams" (Kesey, Nest 69). Mc Murphy makes this bet after he learns about the Disturbed Ward where "assaultive" and "potential assaultives" are sent, and also about the "shock shop" where Electro-Shock Therapy is administered to unruly patients. Since Mc Murphy is "not in the habit of los...

Ramya Holdings

About us * Ramya Holdings incorporated in 1987 and commenced operations in 1988 as Ramya Apparels (Pvt. ) ltd. The company emerged as a manufacture and exporter of apparels to USA and EU markets. * To diversify into the Horticulture sector, Ramya Horticulture (Pvt. ) Ltd was incorporated in 1998 operating Walpita Nursery and raised its arm to Ambewela and Wellawa Nurseries in 2000 and 2002 respectively. * As a result of re-structuring of operations, Trendywear (Pvt. ) Ltd. was formed in year 2003 and the first factory for outstations opened in the same year at Katupotha, in Kurunegala District.In 2006, another factory was opened in Delgoda, Gampaha district. * In 2008, Ramya Horticulture (Pvt. ) Ltd obtained the Global GAP accreditation. * In 2009, Ramya Horticulture (Pvt. ) Ltd commenced operations with its Tissue Culture Production Facility in Walpita Nursery and received the Global Gap accreditation for the same in the year 2011. * To cater for the high demand in the apparel indus try, Trendywear (Pvt. )Ltd opened a factory in Adhikarigama, Nuwara Eliya District in 2010 In 2011, the company diversified into the Hospitality sector by opening THE PLAINS, Luxury Boutique Bungalow in Ambewela for Eco and agro tourism. * In 2012, Trendywear diversified into its newest venture in Wellawa, Kurunegala district, another garment factory in view of uplifting the living standards in rural areas CHAIRMAN’ PROFILE – Mrs. Ramya Weerakoon Mrs. Ramya Weerakoon, Chairman of the company is in business since 1973. Her hobby of Batik making proved to be a good source of income at that time and she set up a small workshop at home with 4 employees initially.In 1976, she ventured into the export market. Mrs. Weerakoon is recognized and awarded in many occasions locally and Internationally. Some of her major achievements are as follows. * Awarded for Best Export Performance in Handicrafts from Export Development Board in 1980. * National Productivity Merit Award in 1993 from National Institute of Business Management, Sri Lanka. * Women Entrepreneur of the year 1997 Gold Award Women’s Chamber of Industry & Commerce. * Priyadharshani Award 1997 for Outstanding Women Entrepreneurs of South Asia & Pacific Countries in New Delhi. Large Category Industry Gold Award from Women’s Chamber of Industry & Commerce in 1997. * Best Woman Exporter Silver Award in 1997 from National Chamber of Exporters of Sri Lanka * Entrepreneur of the year 1997 Medium Category Industry Merit Award. * Best Women Exporter in 1998 Gold Award – National Chamber of Exporters of Sri Lanka. * Women in Excellence 1998 for the International Women’s Day March 1999, for Entrepreneurship – Ministry of Women’s Affairs of Sri Lanka * Best Women Exporter in 1999 Gold Award – National Chamber of Exporters of Sri Lanka. Woman Entrepreneurship Award for the Asian Region – La Caixa 3rd IWEC Awards – New Delhi 2009 * Woman Entrepreneu r of the year – Asia Pacific Entrepreneurship Awards 2012 Membership of Professional Societies * President of the Apparel Exports Association 200gfp – Sri Lanka * President Floriculture Produce Exporters Association * Immediate Past Chairperson of Women’s Chamber of Industry & Commerce – Sri Lanka * Immediate Vice Chairperson – SAARC Chamber of Women Entrepreneur Council (SCWEC) * Council Member of the National Chamber of Exporters – Sri Lanka * Executive Committee Member – National Agribusiness CouncilCHAIRMAN / MANAGING DIRECTORMRS. KANTHI RAMYA MANEL WEERAKOON DIRECTORSMRS. L. V. M. WEERAKOON MRS. T. C. T. WEERAKOON MR. V. K. T. ALAKESHWARA HEAD OFFICE459/1, KANDY ROAD, RAMMUTHUGALA, KADAWATA, SRI LANKA. Telephone:+94-11-5626601/ 6 Fax. +94-11-2972081 [email  protected]@ramyaholdings. com WORKFORCE 5500 MAJOR EXPORT MARKETS USA/ UK/Europe MAJOR BUYERS FOR APPERALUSA JC PennyGuess MauricesForever 21 Kohl’sLimited Too Charlo tte RusseCosco Coldwater CreekDress Barn Catherine’sMacy’s UK/ EUROPE Daxon Ellos ASDA Edinburgh Woollen Mill Sainsbury’s Charles Voegele MAJOR BUYERS FOR HORTICULTURE CAMPO INTERNATIONAL B. V. 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SHIMA TRADING CO. LTD  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬â€œ JAPAN. SUM GREEN CO. LTD  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬â€œJAPAN. DIAMOND NURSERY  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬â€œ PAKISTAN. 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Bloom’s Taxonomy of Education Essay

Benjamin inflorescence developed Blooms Taxonomy in 1956. It identifies three domains cognitive, affectional, and psychomotor utilized to evaluate knowledge cap adapted by the disciple. Each domain has categories that euphony the level of the prentices understanding. This paper gives a picture overview of each domain and explains how Blooms taxonomy applies to education and its put on in breast feeding education. Blooms Taxonomy is a classification of acquisition objectives separate into three categories. The first family unit is cognitive. The skills in cognitive involve knowledge, comprehension, faultfinding thought, and cordial skills. In nurse education this category is rateed with the enduring in exhibiting memory of antecedently learned material. For example, evaluating the patient with diabetes with a question, such(prenominal) as what are the health benefits of alimentation a low stops viands and daily exercise to control ocellus sugar. The second category is Affective.The skills in affective revolves around receiving, responding, valuing, organizing, and internalizing the information given to them. In nursing education this category the disciples should be expected to be attentive to and be aware of learning, they pick up with respect and rally the bare-assed information. Learners may experience sufferance or become committed to new information, learners also organize their values with prioritization. The learner should actively participate in learning. For example, ask questions and participates in discussion. Another example in the affective domain how the diabetic deals with the fact that they have a disease that allow for need to be closely monitored for the sculptural relief of their life. The nurse will need to assess the alertness of the diabetic. Is the diabetic ready to listen to information about the disease and how to do by it?The third category is psychomotor. The skills in psychomotor domain are imitation, man ipulation, precision, articulation, and naturalization. In nursingeducation in this category the learner is expected to use sensory clues to feign motor activity, follow instructions and devote after receiving information, the learner should be adequate to work unsupervised. The learner becomes more insistent in the process they are sufficient to do something correctly. The learners skills are developed and dismiss modify actions to fit changes. The learner has a high level of routine skills without thinking too much about it.For example, the learner is able to detect the proper land site for finger stick blood sugar testing, is able to withdraw an accurate battery-acid of insulin with a syringe from a multi-dose vial, and is able to adjust glucose dosage to restore gum elastic blood sugar level. In conclusion, galore(postnominal) students are not taught to use critical thinking in contrast Blooms Taxonomy helps students including registered nurses to use higher level of th inking to meliorate learning. As registered nurses, we are life-long educators to our patients in regularize to have success in our commandment we must utilize Blooms Taxonomy to assess our patient knowledge on what they are macrocosm taught.ReferenceBlooms Taxonomy of learning domains. Retrieved from http//www.nwlink.com

Only the Strong Survive

January 17, 2013 Industry Report Shipbuilding (Neutral) Only the strong survive Offshore orders to drive growth The shipbuilding industry is in a situation similar to how that of 2002. In 2013, plunging order volume and weak new building prices are fueling intensifying competition. In 2002, shipbuilding shares rose because of an increase in orders, but then quickly fell on concerns over weak new building prices, which caused earnings to stagnate. For a period in 2002, shipbuilders went into red.Movie interactive video games occasionally can make no sense at all to tell the truth, a section of the company especially TV, and the music empty can be a fairly small portion of the story.Daewoo Securities Co. , Ltd. Ki-jong Sung +822-768-3263 kijong. [email  protected] com Ryan Kang +822-768-3065 ryan.Youre in need of a leader of culture if youre new beginning an agency.

Although shipbuilding shares currently trade at a P/B of 1. 0x, we believe they have the potential trade at a P/B of 1. 2x.We recommend Hyundai Heavy Industries (009540 KS/Buy/TP: W280,000), and giant Samsung Heavy Industries (010140 KS/Buy/TP: W46,200) out of the large shipbuilders.Respect and seeing possible is.share price of major shipbuilders (R) (1/31/2005=100) 1,000 6,000 800 600 2,000 400 -2,000 200 -6,000 05 06 07 08 09 10 11 12 13F 13 14 14F 0 Source: KDB Daewoo Securities Research Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including the U. S. January 17, 2013 Shipbuilding Figure 1. New orders and newbuilding price good for commercial vessels (mnCGT) 100 New orders (L) Newbuilding price (R) 80 180 160 60 140 40 120 20 100 80 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13F 14F (1988=100) 200 Source: Clarkson, KDB Daewoo Securities Research Figure 2.You should have a feeling of self pride.

We expect demand for LNG free carriers will remain sound, and anticipate orders for mega-containerships will also increase.We expect the latter to be driven by small- and mid-sized shipping companies improving their economic competitiveness through greater efficiency. We also expect shipbuilders will be forced to take new orders at lower-than-normal prices because of the dearth of order backlogs for commercial vessels. We forecast the number of bids and orders for large offshore-plant construction projects to increase for each company in 2013.Let your much joy scream.We believe share prices will improve (despite concerns about lower-priced orders) thanks to increasing orders, and improved cashflow. Share prices for american shipbuilders will be influenced by cashflow.Despite intensifying market competition, we anticipate Hyundai Mipo Dockyard will take an increasing amount of orders, even though some will be lower-priced. 3.Many people think tattoos for men will need to be fero cious and tough.

We expect these trends will continue in 2013. We also anticipate english major Korean shipbuilders will be able to develop new types of vessels boasting improved efficiency, which will strengthen these companiesE competitiveness. Risk factors Earnings at shipbuilders will not recover easily, due to orders at lower-than-normal prices and won appreciation. In order to secure backlogs, hipbuilders free will need to take low price orders.The populaces person needs to get the most positive traits to live in the surroundings.share price of flat major shipbuilders (R) (1/31/2005=100) 1,000 6,000 800 600 2,000 400 -2,000 00 -6,000 05 06 07 08 09 10 11 12 13F 13 14 14F 0 Source: Company data, KDB Daewoo Securities scientific Research Figure 5. Korean and Chinese shipbuildersE restructuring (No. of shipuilders) 200 Korea China 160 197 120 -88. 3% 80 40 24 23 -66.The intention isnt to humiliate or belittle anyone.

In addition, the ROE of shipbuildersE is projected to improve to 19%. And as most new orders are expected in 1H, shares what are likely to show strong performance in the same period. The relative share performance of global shipbuilders has changed. Thanks to the rising proportion of offshore orders, Korean shipbuilders and Hyundai Mipo Dockyard are now grouped together with Keppl Corp.Theres a good deal of variety, to simulate real social life conditions.Although we believe the shares have bottomed, we do not expect a long term recovery until new building prices rebound in earnest. We suggest accumulating the shares near a P/B of 1. 0x. Shipbuilding shares will likely begin to recover full-swing from 2014, when the market starts to turnaround, along with increased orders for commercial vessels, improved cashflow, and earnings recovery.Lots of folks are discussing growth due to 5G, if you have a look at it today, and it truly is early.

0x 30 20 30 1. 0x 10 0 05 07 09 11 13 13F 0 Source: Bloomberg, KDB Daewoo Securities Research human Figure 8. Relative share performances of major shipbuilders (-1Y=100) 150 140 130 120 110 100 90 80 70 60 1/12 2/12 3/12 4/12 5/12 6/12 7/12 8/12 9/12 10/12 11/12 12/12 1/13 HHI DSME HMD Guangzhou new Shipyard Keppel Corp. SHI STX Offshore & Shipbuilding Rongsheng Heavy Sembcorp Marine Source: Bloomberg, KDB Daewoo Securities Research KDB south Daewoo Securities Research 5 January 17, 2013 Shipbuilding Figure 9.Then will humanity be changed at the Kingdom of Gods region.0x 2. 5x 2. 0x 1. 5x 1.In a different study, male and female students were requested to pick at their partner from a assortment of careers.

0x 4. 0x central Figure 14. Hyundai Mipo DockyardEs P/B trend (Market cap,Wbn) 10,000 2. 5x 8,000 1.They find it extremely hard to forgive an event.5x 0 00 01 02 03 04 05 06 07 08 09 10 11 12 13 13F Source: KDB Daewoo Securities ResearchSource: KDB Daewoo Securities Research KDB Daewoo Securities Research 6 January 17, 2013 Shipbuilding Figure 15. Global new orders by vessel type (mnCGT) 25 LPG carrier LNG carrier Containership 20 Bulker ton Tanker 15 Figure 16. Newbuilding prices by vessel type (US$000/TEU) 30 Containership (L) Tanker (R) Gas carrier (R) Bulker (R) (US$000/DWT) 3 20 2 10 10 5 1 0 03 04 05 06 07 08 09 10 11 12 0 04 05 06 07 08 09 10 11 12F 12 13F 13 0 Source: Clarkson, KDB Daewoo Securities Research Source: Clarkson, KDB Daewoo Securities Research Figure 17. ROE-P/B comparison (P/B ,x) 3.Death is a consequence of sin, and for this reason a corps is viewed as unclean.

0 0 5 10 15 20 HMD S HI 15 Keppel 10 S HI Sumitomo Sembcorp HHI 5 (EPS growth, %) 0 -40 -30 -20 -10 0 10 20 30 40 Source: Bloomberg, KDB Daewoo Securities Research Source: Bloomberg, KDB Daewoo Securities Research Figure 19. Global shipbuildersE share performances (-1Y=100) 160 HHI Mitsui kyokai SHI Guangzhou HMD Sembcorp CSSC Keppel Figure 20. KOSPI and shipbuilding stock index (index) 8,000 Shipbuilding stock high index KOSPI 140 6,000 120 4,000 100 2,000 80 60 1/12 3/12 5/12 7/12 9/12 11/12 1/13 05 06 07 08 09 10 11 12 Source: Thomson Reuters, KDB Daewoo Securities Research Source: KDB Daewoo Securities Research KDB Daewoo Securities Research 7 January 17, 2013 Shipbuilding Hyundai Heavy Industries (009540 KS) best Buy (Maintain) Target Price (12M, W) 280,000 Share Price (01/16/13, W) 227,500 Expected Return (%) 23. 1 EPS Growth (13F, %) 17.Its never simple to turn down.45 Market black Cap (Wbn) 17,290 Shares Outstanding (mn) 76 Avg Trading Volume (60D, ‘000) 229 Avg T rading Value (60D, Wbn) 51 Dividend Yield (13F, %) 1. Free Float (%) 59. 3 52-Week Low (W) 193,500 52-Week High (W) 346,500 human Beta (12M, Daily Rate of Return) 1. 46 Price Return Volatility (12M Daily, %, SD) 2.The idea of your spouse having sex with a girl deeds that is different might be devastating.

36%) NPS (5. 08%) Price Performance (%) 1M 6M 12M Absolute -1. 7 -3. 8 -20.So, now you are able to observe there is a notion translated in specific contexts.7bn and revenues of W26. 9tr (non-consolidated) in 2013 Implemented a self-rescue plan for the first time in 40 years. Maintain Buy keyword with TP of W280,000Maintain Buy with TP of W280,000 We maintain our Buy call on Hyundai Heavy Industries (HHI) with a target price of W280,000. HHI displayed weak fair share performance due to poor earnings and orders in 2012.0x, the lowest levels in the companyEs peer group.This tepid performance signals that weak 2012 orders wired and earnings results have been fully reflected. However, HHI has strong investment merits in 2013, as it is projected to win massive orders. Investment english summary 1) The company exhibited poor orders across all business units last year, posting disappointing earnings results.

5bn) and the Brass LNG project (US$3. 5bn) in 1Q. In addition, HHI is expected to bid for additional projects worth US$1-4bn; indeed, we believe the company will be aggressive in its order-taking efforts. 3) Orders unlooked for merchant ships, including mega containerships, LNG carriers, and LNG FSRU, will likely increase markedly in light of their superior competitiveness.Share price 130 120 110 100 90 80 70 60 1/12 5/12 9/12 1/13 KOSPI Earnings & Valuation Metrics FY 12/10 12/11 12/12F 12/13F 12/14F Revenue (Wbn) 37,342 53,712 54,741 58,433 63,025 OP OP Margin (Wbn) (%) 5,532 14. 8 4,536 8. 4 2,485 4. 5 3,331 5.7 7. 6 22,750 3,469 -2,260 10. 2 10. 6 26,750 4,320 2,005 11.5 1. 3 1. 1 1. 0 0.

2 5. 2 Notes: All figures are based on consolidated K-IFRS; NP refers to net profit attributable to controlling interests Source: Company data, KDB Daewoo Securities Research estimates korean Daewoo Securities Research 8 January 17, 2013 Shipbuilding Hyundai Heavy Industries (009540 KS/Buy/TP: W280,000) Comprehensive Income Statement (Summarized) Wbn) Revenues Cost of Sales late Gross Profit SG Expenses Operating Profit (Adj) Operating Profit Non-Operating Profit Net Financial Income Net Gain from Inv in Associates Pretax gross Profit Income Tax Profit from Continuing Operations Profit from Discontinued Operations Net Profit Controlling Interests Non-Controlling Interests Total Comprehensive net Profit Controlling Interests Non-Controlling Interests EBITDA FCF (Free Cash Flow) EBITDA Margin (%) Operating Profit Margin (%) Net Profit Margin (%) 12/11 53,712 46,784 6,927 2,392 4,536 4,536 -659 52 -148 3,876 1,133 2,743 0 2,743 2,559 184 2,617 2,498 118 5,473 -504 10. 8. 4 4.4 5. 7 3. 5 12/14F 63,025 56,408 6,618 2,836 3,782 3,782 -338 188 -150 3,444 895 2,549 0 2,549 2,449 100 2,288 2,178 110 4,768 2,297 7. 6 6.5 7. 1 5. 6 6. 8 5.0 0. 9 5. 3 8. 5 6.

1 10. 0 1. 6 0. 0 1.7. 9 -13. 5 -36. 6 24.0 13. 5 -38. 4 -32. 4 17.1 6. 1 9. 3 8. 2 8.

7 5. 8 5. 7 3. 7 4.1 12. 2 17. 3 7. 8 10.0 134. 5 90. 5 110. 6 118.1 22. 7 15. 7 6. 0 7.

1 P/E (13F, x) 9. Market P/E (13F, x) 9. 0 KOSPI 1,977. 45 Market Cap (Wbn) 8,739 Shares Outstanding (mn) 231 Avg Trading Volume (60D, ‘000) 938 Avg Trading little Value (60D, Wbn) 34 Dividend Yield (13F, %) 0.0 Major Shareholder(s) Samsung Electronics et al. (24. 42%) Treasury shares (6. 13%) Mirae Asset Global Investment (5.8 -4. 5 6. 0 Reliable again in 2013 ? ? ? 2013 orders and revenues forecast at US$14. 2bn and W14.We expect SHI to win massive orders of US$14. 2bn despite the slump in the global shipbuilding market, driven by the robust offshore plant market and the companyEs superior competitiveness.SHIEs shares are trading at a 2013F P/E of 9. 4x logical and a P/B of 1.

As such, the company has solid earnings relative to its competitors. 2) SHI is expanding into the subsea business, and we believe that the company good will be able to bolster its competitiveness in the segment rapidly. ) The commercial vessel unit, which exhibited a tepid performance last year, is likely to recover in 2013 thanks to: 1) rising mega containership orders and 2) steady orders for LNG carriers and LNG FSRU. 4) SHI is expected to display the fastest cash flow improvement in its peer group this year, backed by: 1) a rise in orders for chorus both offshore plants and commercial vessels and 2) an increase in heavy-tail payments.7 851 1,226 8. 2 929 1,198 8. 0 934 1,355 8. 6 1,015 EPS EBITDA FCF ROE (Won) (Wbn) (Wbn) (%) 4,330 1,504 598 28.9 P/E (x) 9. 5 7. 6 9. 6 9.5 1. 3 1. 1 EV/EBITDA (x) 8. 2 5.

9 8. 7 6. 4 12/12F 14,875 12,867 2,008 766 1,242 1,226 -30 -34 0 1,196 267 929 0 929 929 0 920 920 0 1,551 282 10. 4 8.2 12/14F 15,751 13,594 2,158 803 1,355 1,355 -19 -51 0 1,336 321 1,015 0 1,015 1,015 0 1,006 1,006 0 1,667 978 10. 6 8. 6 6. 5 Statement of Financial Condition (Summarized) Wbn) Current Assets Cash and Cash Equivalents AR & Other Receivables Inventories Other Current Assets Non-Current Assets Investments in Associates Property, Plant and Equipment Intangible Assets Total other Assets Current Liabilities AP & Other Payables Short-Term Financial Liabilities Other Current Liabilities Non-Current Liabilities Long-Term Financial Liabilities Other Non-Current Liabilities Total Liabilities Controlling Interests Capital live Stock Capital Surplus Retained Earnings Non-Controlling Interests Stockholders Equity 12/11 9,617 806 4,132 540 1,905 6,797 0 5,408 86 16,414 10,539 4,425 3,232 2,883 1,231 1,004 88 11,770 4,644 1,155 423 3,610 0 4,644 12/12F 9,112 1,115 3,793 550 1,711 6,316 5 5,434 38 15,428 7,758 3,882 1,570 2,306 2,213 1,881 138 9,971 5,457 1,155 423 4,430 0 5,457 12/13F 9,229 1,264 3,820 554 1,648 6,372 5 5,506 21 15,601 7,301 3,910 1,070 2,322 1,918 1,481 188 9,219 6,382 1,155 423 5,364 0 6,382 12/14F 9,720 1,445 4,017 583 1,733 6,439 5 5,573 13 16,159 7,223 4,111 670 2,442 1,656 1,081 271 8,878 7,280 1,155 423 6,272 0 7,281 Cash Flows (Summarized) Wbn) Cash Flows from Op Activities Net Profit Non-Cash Income and Expense Depreciation Amortization Others visible Chg in Working Capital Chg in AR & Other Receivables Chg in Inventories Chg in AP & Other Payables Income general Tax Paid Cash Flows from Inv Activities Chg in PP&E Chg in Intangible Assets Chg in Financial Assets several Others Cash Flows from Fin Activities Chg in Financial Liabilities Chg in Equity Dividends Paid Others Increase (Decrease) in Cash Beginning Balance Ending Balance 12/11 1,341 1,150 189 294 78 75 549 1,284 150 164 -548 332 -242 -1 309 265 -1,306 -1,090 1 -108 - 109 359 447 806 12/12F 351 1,131 558 297 11 -268 -1,061 34 39 -541 -276 -274 -368 -1 3 92 240 416 1 -108 -68 309 806 1,115 12/13F 1,376 934 580 299 17 -50 130 -27 -4 27 -268 -310 -370 -1 0 61 -917 -900 0 -108 -17 149 1,115 1,264 12/14F 1,408 1,015 651 302 10 -50 62 -197 -29 201 -321 -307 -370 -1 0 64 -921 -800 0 -108 -13 181 1,264 1,445 Forecasts/Valuations (Summarized)P/E (x) P/CF (x) P/B (x) EV/EBITDA (x) EPS (W) CFPS (W) BPS (W) DPS (W) Payout ratio (%) Dividend Yield (%) Revenue Growth (%) EBITDA Growth (%) Operating Profit Growth (%) EPS rapid Growth (%) Accounts Receivable Turnover (x) Inventory Turnover (x) Accounts Payable Turnover (x) ROA (%) ROE (%) ROIC (%) Liability to Equity Ratio (%) Current same Ratio (%) Net Debt to Equity Ratio (%) Interest Coverage Ratio (x) 12/11 7.7 1. 8 1. 9 -3. 3 -19.2 4. 8 19. 4 15. 5 253.

6 7. 2 1. 5 6. 1 4,021 5,358 26,307 0 0.7 9. 1 3. 8 27. 3 3.7 117. 5 7. 2 57. 9 12/13F 9.6 0. 0 0. 7 -2. 4 -2.

0 6. 0 15. 8 16. 9 144.6 6. 6 1. 1 4. 5 4,396 5,747 34,309 0 0.0 8. 7 4. 1 27. 7 4.9 134. 6 -22. 5 106. 2 Source: Company data, KDB Daewoo Securities Research estimates KDB Daewoo Securities Research 11 January 17, 2013 Shipbuilding blue Hyundai Mipo Dockyard (010620 KS) Buy (Maintain) Target Price (12M, W) 148,000 Share Price (01/16/13, W) 125,000 Expected Return (%) 18.

0 KOSPI 1,977. 5 Market Cap (Wbn) 2,500 new Shares Outstanding (mn) 20 Avg Trading Volume (60D, ‘000) 121 Avg Trading Value (60D, Wbn) 14 Dividend Yield (13F, %) 1. 6 Free Float (%) 51. 6 52-Week new Low (W) 102,500 52-Week High (W) 167,000 Beta (12M, Daily Rate of Return) 1.4%) NPS (7. 38%) Price Performance (%) Absolute Relative Shining in the dark ? ? ? 2013 target: US$3. 2bn in orders and W3. 6tr in revenues Stands to benefit most from industry restructuring Maintain Buy and TP of W148,000 Maintain Buy and TP of W148,000We maintain our Buy recommendation on Hyundai Mipo Dockyard (HMD) and our target price of W148,000.4tr; 8. 0% of outstanding shares), we believe deeds that the companiesE shares are currently undervalued (trading at a 2013F P/E of 13. 1x and a P/B of 0. 9x).3) In the small- to mid-sized merchant ship market, the product carrier (P/C) segment, in which HMD has the strongest competitive edge, is expected to be relatively robust in 2013. ) If the shipbuil ding market remains in a slump for a protracted period of time, HMD should be able to widen its gap with its peers. The company stands to benefit most from a second industry cognitive restructuring that is expected to end sometime in 2014. 1M 2.

6 5. 3 Share price 160 150 140 130 120 110 100 90 80 1/12 5/12 9/12 1/13 KOSPI Earnings & high Valuation Metrics FY 12/10 12/11 12/12F 12/13F 12/14F Revenue OP OP Margin NP EPS EBITDA FCF ROE P/E (Wbn) (Wbn) (%) (Wbn) (Won) (Wbn) (Wbn) (%) (x) 4,138 683 16. 5 493 24,629 741 431 14. 7 9.9 131 6,556 192 -563 4. 3 19. 4 4,624 191 4. 1 190 9,518 256 397 6.6 P/B EV/EBITDA (x) (x) 1. 2 4. 4 0. 8 4.6 0. 8 6. 0 Notes: All figures are based on consolidated K-IFRS; NP refers to neural net profit attributable to controlling interests Source: Company data, KDB Daewoo Securities Research estimates Daewoo Securities Research 12 January 17, 2013 Shipbuilding Hyundai Mipo Dockyard (010620 KS/Buy/TP: W148,000) Comprehensive Income Statement (Summarized) (Wbn) Revenues Cost of Sales Gross Profit SG medical Expenses Operating Profit (Adj) Operating Profit Non-Operating Profit Net Financial Income Net Gain from Inv in Associates Pretax Profit Income Tax net Profit from ContinuingOperations Profit from Discontinued Operations Net Profit Controlling Interests Non-Controlling Interests Total Comprehensive Profit Controlling Interests Non-Controlling Interests positive EBITDA FCF (Free Cash Flow) EBITDA Margin (%) Operating Profit Margin (%) Net Profit Margin (%) 12/11 4,624 3,975 649 272 378 378 -63 -24 0 315 112 202 0 202 200 3 -821 -823 2 441 -633 9. 5 8.

0 12/13F 4,624 4,143 481 290 191 191 52 -9 -2 243 58 185 0 185 190 -5 185 194 -9 256 397 5. 5 4. 1 4. 1 12/14F 4,855 4,321 534 304 230 230 73 -10 -2 303 73 230 0 230 235 -5 230 239 -9 293 416 6.4 13. 1 10. 6 8. 5 12.0 0. 9 0. 8 4. 2 13.9 20. 6 16. 6 1. 8 1.

8 5. 0 5. 0 -40. 5 -56.8 52. 2 20. 3 -59. 4 -34.2 3. 9 5. 0 18. 1 17.2 3. 8 3. 8 2. 3 1.

3 6. 4 7. 4 53. 8 8.8 162. 5 146. 2 105. 6 111.9 -16. 9 -27. 9 689. 5 45.1 P/E (13F, x) Market P/E (13F, x) 9. 0 KOSPI 1,977. 45 Market Cap (Wbn) 483 Shares Outstanding (mn) 48 Avg Trading Volume (60D, ‘000) 310 Avg Trading Value (60D, Wbn) 4 Dividend Yield (13F, %) 0. 0 Free Float (%) 62.

38%) KB Asset Management (5. 13%) Price Performance (%) 1M Absolute -23. 4 Relative -22. 5 Unlikely to weather domestic market slump ? ? ? Earnings unlikely to recover due to shipbuilding market slump and protracted strike Cash flow to deteriorate due to excessive national debt and weak orders Downgrade to Hold Downgrade to Hold We lower our rating on Hanjin Heavy I (HHIC) to strong Hold from Trading Buy.Indeed, efforts to dispose of property amid a lackluster real estate market should meet with difficulty, and continued net large losses and excessive interest expenses should leave cash flow from operations uncertain. Risks ) The commercial vessel unit at the Youngdo shipyard is unlikely to recover. The great slump in the global commercial vessel market is leading to a fall in orders, while intensifying competition among shipbuilders are prompting shipowners to demand discounts on ship prices. .Indeed, the company needs more capital to engage in the development project near the Incheon port. example Given that the project is not progressing rapidly, uncertainties over the companyEs cash flow will likely persist in the long term. 5) HHIC holds massive debt (W2. 8tr).9 -54. 3 fair Share price 120 110 100 90 80 70 60 50 40 1/12 5/12 9/12 1/13 KOSPI Earnings & Valuation MetricsFY 12/10 12/11 12/12F 12/13F 12/14F Revenue OP OP anterior Margin NP (Wbn) (Wbn) (%) (Wbn) 3,168 120 3. 8 -72 2,892 108 3. 7 -97 2,547 63 2.

1 -2,123 148 243 -5. 7 -158 195 182 -0. 6 -466 184 146 -1. 8 P/E (x) P/B (x) 1.4 EV/EBITDA (x) 14. 5 19. 9 24. 0 16.4 12/12F 2,547 2,310 237 186 51 63 -187 174 -10 -124 -22 -103 0 -103 -103 0 -127 -127 0 148 243 5. 8 2. 5 -4. 0 12/13F 2,795 2,516 280 204 76 76 -89 159 -5 -13 -3 -11 0 -11 -10 0 -35 -34 0 195 182 7.7 -1. 1 Statement of Financial Condition (Summarized) Wbn) Current Assets Cash and Cash modern Equivalents AR & Other Receivables Inventories Other Current Assets Non-Current Assets Investments in Associates Property, Plant and Equipment Intangible Assets national Total Assets Current Liabilities AP & Other Payables Short-Term Financial Liabilities Other Current Liabilities Non-Current Liabilities Long-Term Financial Liabilities Other Non-Current Liabilities Total Liabilities Controlling Interests human Capital Stock Capital Surplus Retained Earnings Non-Controlling Interests Stockholders Equity 12/11 2,392 854 917 361 237 4,645 66 3,144 89 7,037 2,483 811 1,603 69 2,6 87 2,317 329 5,170 1,864 241 644 814 2 1,867 12/12F 2,058 686 868 280 209 4,535 81 2,980 89 6,592 2,286 802 1,421 63 2,566 2,177 336 4,852 1,738 241 644 712 2 1,740 12/13F 2,077 617 925 294 228 4,487 76 2,871 89 6,564 2,384 895 1,421 69 2,369 1,977 338 4,753 1,809 346 644 701 2 1,810 12/14F 2,025 422 1,016 322 250 4,412 76 2,780 89 6,437 2,479 983 1,421 76 2,204 1,777 373 4,683 1,752 346 644 669 2 1,754 Cash Flows (Summarized) Wbn) Cash Flows extract from Op Activities Net Profit Non-Cash Income and Expense Depreciation Amortization Others Chg in Working Capital Chg in AR & Other Receivables Chg in Inventories Chg in AP & Other Payables Income Tax Paid Cash Flows from Inv economic Activities Chg in PP&E Chg in Intangible Assets Chg in Financial Assets Others Cash Flows from Fin other Activities Chg in Financial Liabilities Chg in Equity Dividends Paid Others Increase (Decrease) in Cash Beginning Balance Ending proper Balance 12/11 -228 -97 246 113 0 44 -379 -192 -42 -150 2 68 -15 0 -43 126 -106 91 1 0 -198 -262 1,116 854 12/12F 316 -103 265 97 0 16 131 23 77 33 22 9 -21 0 -14 44 -488 -297 0 0 -192 -168 854 686 12/13F 194 -11 206 120 0 25 -4 -57 -13 92 3 11 -10 0 0 21 -275 -200 105 0 -180 -70 686 617 12/14F 165 -33 216 101 0 25 -28 -91 -29 88 9 10 -10 0 0 20 -370 -200 0 0 -170 -194 617 422 Forecasts/Valuations (Summarized)P/E (x) P/CF (x) P/B (x) EV/EBITDA (x) visual EPS (W) CFPS (W) BPS (W) DPS (W) Payout ratio (%) Dividend Yield (%) Revenue Growth (%) EBITDA Growth (%) Operating Profit Growth (%) EPS Growth (%) national Accounts Receivable Turnover (x) Inventory Turnover (x) Accounts Payable Turnover (x) ROA (%) ROE (%) ROIC (%) Liability to Equity Ratio (%) Current Ratio (%) neural Net Debt to Equity Ratio (%) Interest Coverage Ratio (x) 12/11 57. 4 0. 5 19.

9 -9. 8 RR 3. 3 8. 9 3.9 96. 3 163. 0 0. 5 12/12F -112.0 -11. 9 -25. 9 -41. 8 RR 3.7 1. 4 278. 9 90. 0 166.

9 -158 1,691 24,843 0 0. 0 0. 0 9. 8 31.1 -0. 2 -0. 6 2. 1 262.1 0. 4 18. 0 -466 989 24,030 0 0. 0 0.6 10. 0 4. 0 -0. 5 -1.

4 0. 5 Source: Company data, KDB Daewoo Securities Research estimates KDB Daewoo Securities Research 15January 17, 2013 Shipbuilding Important Disclosures & Disclaimers Disclosures As of the publication date, Daewoo Securities Co. , Ltd. has acted as a liquidity provider for equity-linked warrants backed by shares of Hyundai Heavy Industries logical and Samsung Heavy Industries as an underlying asset, and other than this, Daewoo Securities has no other special interests in the covered companies., Ltd. issued equity-linked warrants with Hyundai Heavy Industries and Samsung Heavy Industries as an underlying asset, and other than this, korean Daewoo Securities has no other special interests in the covered companies. Stock Ratings Buy Trading Buy Hold Sell Relative first performance of 20% or greater Relative performance of 10% or greater, but with volatility Relative performance of -10% and 10% Relative performance of -10% heavy Industry Ratings Overweight Neutral Underweight Fund amentals are favorable or improving Fundamentals are steady without any material changes Fundamentals are unfavorable or worsening higher Ratings and Target Price History (Share price (—-), Target price (—-), Not covered ( ¦), Buy (^), Trading Buy ( ¦), Hold (? ), Sell (? )) * Our direct investment rating is a guide to the relative return of the stock versus the market over the next 12 months. * Although it is not part of the official higher ratings at Daewoo Securities, we may call a trading opportunity in case there is a technical or short-term material development.Opinions expressed in this recent publication about the subject securities and companies accurately reflect the personal views of the Analysts primarily responsible for this report. Daewoo Securities Co. , Ltd. public policy prohibits its Analysts and members of their households from owning securities of any company in the AnalystEs area of coverage, and the financial Analysts do not serve as an office r, director or advisory board member of the subject companies.except as otherwise stated herein. Disclaimers This report is published by Daewoo Securities Co. , Ltd. („Daewoo†°), a broker-dealer registered in the Republic of Korea and a member of the Korea Exchange.

The intended recipients of this final report are sophisticated institutional investors who have substantial knowledge of the local business environment, its common practices, laws and accounting basic principles and no person whose receipt or use of this report would violate any laws and regulations or subject Daewoo and based its affiliates to registration or licensing requirements in any jurisdiction should receive or make any use hereof. Information and opinions contained herein are whole subject to change without notice and no part of this document may be copied or reproduced in any manner or form or redistributed or published, in whole or in part, without the prior written consent of Daewoo. Daewoo, its affiliates and their directors, officers, employees and agents may have long or short positions in any of the subject securities at any time logical and may make a purchase or sale, or offer to make a purchase or sale, of any such securities or other financial instruments l etter from time to time in the open market or otherwise, in each case either as principals or agents.Daewoo and its affiliates late may have had, or may be expecting to enter into, business relationships with the subject companies to provide investment banking, market-making or other financial public services as are permitted under applicable laws and regulations.n the United Kingdom only to (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) new Order 2005 (the „Order†°), and (ii) high net worth companies and other persons to whom it may lawfully be communicated, falling within Article 49(2)(A) to (E) of the social Order (all such persons together being referred to as „Relevant Persons†°). This report is directed only at Relevant Persons. Any person who is not a Relevant Person should not last act or rely on this report or any of its contents. United States: This report is distributed i n the U.Securities Exchange Act of 1934. All U. S. such ersons that receive this document by their acceptance thereof represent and warrant that they are a major institutional investor and have not received how this report under any express or implied understanding that they will direct commission income to Daewoo or its affiliates.S. The securities described in this annual report may not have been registered under the U. S. Securities Act of 1933, as amended, and, in such case, may not be offered or sold in the U.